By info@shareamg.com 
How to Market Your Home for Sale? .Marketing is the process of advertising and showing your home to attract buyers. If you’re working with a real estate agent, they will likely handle the marketing for you, though most agents welcome additional help if you’d like to contribute to the marketing effort.
Boost your home for sale potential with these marketing tips! From staging to online listings, learn how to showcase your property and reach interested buyers.
How to Advertise Your Home
Combine print ads, online listings, physical signs, and flyers to advertise your home.
Print ads: Your agent should place ads for your home in the local newspaper’s classified section. The ads should include small photos.
- Online listings: Most agents list their for-sale homes on their agency’s (or their own) website and various national real estate websites such as www.realtor.com. Some agencies create custom websites for each home they list. Make sure your online listings include several high-quality photos and, ideally, a virtual tour, which lets buyers “tour” your home online. Also, have your agent list your home on www.craigslist.org, the leading classifieds site.
- Physical signage and flyers: The traditional “For Sale” sign remains essential to marketing a home, even in the digital age. Ensure your agent’s sign includes a box holding fact sheets and one-page flyers (including color photos) that tell buyers everything they need to know about your home. If you have one, the sign should also include your home’s website address. Your agent can also hand out your fact sheet at open houses and showings
How to Conduct Open Houses and Shows
Open houses and showings are two ways for interested buyers to see your home in person.
- Open house: An event (usually held on a Sunday) where the public can visit your home. Agents may publicize open houses by posting flyers in your neighborhood, placing ads online and in local newspapers, and attaching balloons to your “For Sale” sign. Agents attend the open house (usually with an assistant), but you should not participate in it. A broker’s open house is a unique open house in which local real estate brokers (agents) are invited to tour your home and, ideally, return again the next time with their clients. Your agent should organize a broker’s open house soon after listing your home.
- Showing: A showing is a “private” open house in which a buyer (or their agent) sets up an appointment to view your home at a specific time. Neither you nor your agent needs to be present for a showing—usually, your agent will set up a lockbox that allows buyer’s agents to enter your home with their clients using a unique code. Buyers’ agents will contact you (through your agent) to confirm a good time for the showing. Most agents suggest that homeowners not be present during showings.
How to Prepare for a Showing or an Open House
Prepare the interior: The interior of your home should be impeccable, but it should not look like a barren warehouse. Showing a clean and cozy home will help the buyer imagine themselves living happily there. Studies have shown that buyers respond more favorably to homes with furniture and decorations, so don’t strip away everything (but put away personal items, such as family photos). Hiring a cleaning service before each open house or showing is brilliant.
- Add the finishing touches: staging means preparing your home for a showing or open house. To stage your home well, make sure the beds are made, the toilet seats are down, and the sinks are clean. Clean off tables and desks.Turn on all the lights, open the curtains, and pull back the shades to brighten the home. Use fresh flowers, just-baked cookies, potpourri, and soft music to make your home feel cozy, smell nice, and be welcoming.
Dos and Don’ts for Open Houses and Showings
Most agents will guide you on what to do (and what not to do) before, during, and after an open house or showing. Here are some basic rules to follow:
Do:
- Leave the house (bring your children and pets with you)
- Secure valuable items, such as jewelry
Don’t:
Expect your agent to clean up or stage your home.
Don’t hang around or wait in your neighbor’s driveway.
Don’t arrive early or at the scheduled end time—expect the event to run longer.
Don’t call your agent during the event for updates.
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